Happy ending (HE) is the oil-massage-plus-hand-finish tier, and in Pattaya it's the easy, mid-budget option — plentiful around Soi Buakhao and the beer-bar sois. Standard oil massage on the table, the "extra" negotiated quietly at the end; some shops run kapoo-style local service too.
Reckon 1,200~2,500฿ depending on shop and what you add — cheaper than Bangkok's tourist HE rooms. Full service, where offered, is a separate negotiation. Agree the extra before the oil's on, not after.
These are daytime-into-evening shops, walk-in friendly, with no fishbowl theater. The 3 shops below are live-ranked by 7-day visitor traffic and recent reviews. Updated daily.