Nuru / B2B in Chiang Mai is a small, quiet scene — and here's the honest part: it isn't cheaper than the big cities. A 12-year supply-demand imbalance means prices run similar or even higher than Bangkok while average service quality is lower, so picking the wrong shop carries real risk. The genuine spots are few; they sit around Nimman, the Night Bazaar and the Old City.
A standard nuru/B2B course is 2,500~4,500฿ (60-90 min, full service), premium/VIP 4,000~6,500฿ (90-120 min). Only a handful actually do it properly — stick to the top-ranked shops, confirm exactly what the course includes before you book, and tip around 200~300฿.
Afternoon into evening, and Chiang Mai winds down early. Watch the tuk-tuks and even Grab/Bolt drivers here — they angle for commissions. The 11 shops below are live-ranked by 7-day visitor traffic and recent reviews. Updated daily.